An Intensive Online Training Program for Wedding Planners in North America.
I'm Brittany Frid, award-winning wedding planner and designer. In Spring 2021, I'm launching Frid Academy, an intensive online training program for up and coming wedding planners. I'm doing a deep-dive into the wedding industry to provide more practical training than any program currently available through colleges and certification programs in North America.
So you want to be a wedding planner?
If you're looking for a creative and fulfilling career, this course is for you.
You're in the right place.
Do any of these sound familiar to you?
Your 9-5 job pays the bills but doesn't fulfill you. You crave a job with creativity and freedom. You're thinking about starting a side-hustle but don't know where to start.
You're planning a friend's wedding and you want to be as prepared as possible for the big day, but you're starting to get nervous that you're missing something.
You took a certification program for wedding planning but it was too vague. You're not confident you can do it on your own yet and want more in-depth training.
You've done a few weddings and want to start your own company, but the business side of weddings is overwhelming. SEO, branding, marketing, it's all too much!
I was working 9-5 at a law firm for years. It was unfulfilling and I craved creativity and freedom. I helped a co-worker with her wedding and my eyes were opened to a whole new world outside of my cubicle. I started helping other friends with their weddings and decided to do it as a side-hustle.
It was stressful starting from scratch though. I couldn't find templates, didn't know the cost of weddings and couldn't find a course to help me understand the business behind weddings. I had learn about pricing, understand event design, to learn hundreds of new skills with each wedding, build dozens of templates from scratch, learn to market myself and how to lead large teams. It was hard. Really, really hard...
An intensive online training program designed to give you an in-depth education on the business of planning weddings. From defining the roles and responsibilities of planners, designing and coordinating the event, working with vendors, understanding your clients' needs, and building your business, you'll learn everything you need to not just become a wedding planner, but thrive as one.
I start with defining the role and specific responsibilities of a wedding planner, then I'll coach you on how to actually prep and plan a wedding. You'll learn the differences between planners, coordinators, stylists, venue coordinators and designers. Then you'll learn the actual skills, such as how to customize checklists, create budgets, build timelines, manage guest lists and develop seating plans. I also get into client and vendor relationships and boundaries, emergency management, permits, bad weather planing and so much more.
The design of the wedding dictates every decision we make when planning the wedding, from picking the venue/vendors to food and music choices, and of course all of the aesthetic elements like florals, stationery and decor. You’ll learn how to identify a client’s style, how to create and pitch your designs, and how to use space and light and create flow at the event, and how to execute the final vision. I'll also cover styled shoots; they’re a big deal in the wedding community and they're a great way to get your feet wet.
I firmly believe every wedding planner *must* build their careers around inclusivity: this course gives you insight on how to best serve clients of different creed, race, sexual orientation, age and ability. You'll learn the key elements of the world’s primary religions, we'll discuss the LGBTQ experience, and you'll learn how to understand the needs of those of different races, ages and ability. The focus will be on incorporating inclusivity and accessibility from your own services to the event designs you'll be preparing.
Coordination is the month-of admin and the day-of execution itself. You'll start by learning about the prep, like vendor confirmations, final payments, floor plans and meal selections. You'll learn how to lead rehearsals, then I break down every single component of a standard wedding day. Coordination is intense and requires a good deal of experience before you stop feeling like you’re going to die from stress. I'm arming you with the tools and answers you need to best be prepared for all the questions, emergencies and timing issues on the day.
Vendors will be your loudest cheerleaders, best lead sources and your closest allies. You need to understand your relationship with them to protect your clients and build your reputation. You’ll learn about pricing structures and common business practices, how to understand contracts and services, create vendor-specific timelines, anticipate their needs, and how to work together on the day-of so that your clients are happy and you build lasting relationships with vendors.
Not all planners want to be self-employed. Regardless, you need to understand the business behind being a wedding planner to give you the full perspective. From business planning, pricing services, accounting, legal, branding, SEO, marking, team management, leadership, professionalism, and what tools we use, it’s all here. I'll even walk you through my own business mistakes so that you don't have to make the same ones. It's the coaching I wish I had when I started out.
LET'S BREAK it DOWN
Replace your 9-5 income and make more in a year than ever before.
How does this sound?
Fill your calendar with your dream clients that make your heart happy.
Create a community of loyal followers who engage with your content regularly.
Kick that imposter syndrome and self doubt in the booty and feel confident.
Build a drool-worthy portfolio that you'll be proud to show off for years to come.
"Put another highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
"And another one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."
The Rest of My Story
I was able to go full-time with my dream in only a year. My team has since booked more than 500 events and we've managed $25 million in budgets. I consistently make 6 figures. I have a huge team and we're all great friends. We work in my dream studio, with my dream clients who give me total creative freedom.
I run bootcamps for planners, mentor students of all ages, write for magazines, style tv sets, consult as a designer, and always have a crazy project on the go. I spend my off-seasons travelling the world: last year I spent 6 months living in Bali. I'm living the dream, all because I'm a wedding planner. I'm not special. I simply did the work. You can do it too, I'll show you how.
You've been dreaming about doing this for a long time. That Type-A personality of yours is a HUGE asset as a wedding planner, but perfectionism also makes it hard to get started. Most of us are just looking for a little guidance, insight, tools and experience to get over the hurdles you'll face along the way. I'm here, along with the industry's finest, to hold your hand and walk with you every step of the way.
You're sharp, stylish, organized, and you're ready to take this on. You just need the right plan to be a mega-success.
Are you ready to start your dream career?
Take a deep breath, sign up for the course, and give yourself a high five for taking the first step to success.
Watch my 50+ hours of lessons, tricks and advice and download all the templates too.
Take your new skills and knowledge, get out into the world with confidence and thrive as a planner!
One of a Kind
Formal education is not necessary to be a Wedding Planner. What is necessary?
Don't let fear hold you back from your dreams. I'll give you the tools and support to get out there and make it happen!
If you sign up during our pre-sale window, you'll get a major freebie: my tried-and-true email templates. From emails to vendors and the wedding party with timelines, our new consult email, welcome email, closing email, you'll get them all. It took me years to get it right, now you get it free. ($179 value)
Your style influences every decision you make when planning your wedding. There are so many styles on Pinterest that can be a bit overwhelming, but it doesn't need to be.
My worksheet will tell you exactly how to calculate the timing for the wedding day, from how to schedule hair and makeup, to transportation schedules, photography timing and everything in between. My own team uses this foolproof worksheet for every event we do.