How breathtaking is this gallery, right? The entire fashion shoot was for the release of BHLDN’s new 2013 collection.

With breathtaking architecture set against blue Ionian waters, Sicily’s southern coast seemed like the perfect place to introduce our newest collection.

BHLDN is a bridal shop with stores in Chicago and Houston, but it appears that most of their business is online. Their website is beautiful, and the blog associated with it, B-inspired, is simply stunning. Here is a little more about the company:

Inspired by the Dutch word for “to keep,” as well as countless tales from family and friends of the extraordinary weddings they’d been part of, we began dreaming up something new.

Our roots are with Anthropologie, so a passion for experience and creating one-of-a-kind moments runs deep. But our offering speaks more to the not-so-everyday occasions—ours is a voice that celebrates a woman’s most anticipated milestones. And one that gives tradition a twist.

We want, more than anything, to help a woman create an event that reflects her own unique perspective… to a tee. We want to give a bride that edit she’s been searching for—with heirloom-quality wedding gowns, artisanal hair adornments, footwear, and lingerie. And we want happy bridesmaids—in mix-and-match frocks with rich hues and unexpected details.

But it goes beyond the dress. Our goal, and the reason we drape, fold, bustle, and stitch, is to start a conversation with our customer—to build a resource where she can come to find inspiration and to share with those closest to her, as well as our broader coterie. BHLDN’s story is unfolding; and we’ll look to our customer for cues and guidance going forward.

There are no checkboxes. No fill-in-the-blanks. On the contrary, we think a moment should be as layered and dimensional as the woman standing within it.

Be you. Be loved. BHLDN