dictionary definition

(pronounced "freed")

Noun

Event studio named literally & figuratively after Brittany's surname, Swedish for “freedom”.

Adjective

1. Frid from the black hole of Pinterest.
2. Frid from trends like burlap & mason jars.
3. Frid from traditions like garter tosses.
4. Frid from overwhelming urges to elope.

How it all started

I was on track to becoming a lawyer: I liked the idea of climbing that corporate ladder and working for a law firm in a big city. I moved out when I was 18 years old and money was tight though, so I hustled hard at coffee shops and catering gigs while I was in college until I could get my foot into the door of a law firm. After I graduated, I worked as a Law Clerk for years, saving up to go to law school. I was proud to be working in my dream field... but I was craving a sense of creative fulfillment and more freedom. Something needed to change.

I helped a friend with her wedding in 2011 and I was hooked on wedding design after that. I ended up starting a blog that featured weddings and vendors in my city, and within two years it became a top Canadian wedding blog.

Little did I know that just a few years later, I'd be running a huge team, travelling the world, see my name on a beautiful boutique, and have the most incredible clients and creative projects I could ever ask for. Not to mention I live and work with the love of my life, Lee Large <3

These days, we spend the summer season at home with our team, and the off-season working remotely from Bali.

The History of Frid Events

2012

Launched Satin & Snowflakes, a wedding blog with a terrible name, from the closet of my guest bedroom.

my first "office"

2013

Started my first business: Brittany Frid Weddings & Design, while still working at the law firm.

crafting at a baseball game

2014

Ran my first wedding season: 12 weddings (insane!)
Hired my first assistants.
Broke into Martha Stewart's party in NYC...

Martha's Party

2015

Rebranded to "Satin & Snow".
Hired my first team.
Finally left the law firm.
Had my first tv appearance.
3 week vacation to California

love you Becca & Christine!

2016

Started florals in my apartment (and outgrew it).
Rocked 35 weddings.
Moved into a home-studio.
Spent 3 weeks in Cuba.

my living room...

...and my bedroom

2017

Opened a shop called "Satin & Snow Wedding Boutique."
Adopted Lady Gray.
Slayed 45 weddings.
Outgrew the boutique in less than a year (whoops).
Spent 2 weeks in Nicaragua with my girls.

my first shop...

Lady Gray, our shop cat

2018

Rebranded to "Frid Events"
Opened a huge warehouse.
Crushed 56 weddings.
Spent 2 months travelling around South East Asia.

our production space

my happy place

2019

Started offering in-house rentals and stationery.
Cut our events in half but earned more than ever before.
Toured the East coast of the USA with my lead florist.
Moved to Bali in the winter for 6 months.

a typical friday...

2020

Lost my studio to Covid.
Postponed 65 events.
Dyed my hair (didn't we all?)

ginger in the rafters

2022

My love, Lee Large, became our Production Manager.
We moved into a new home-based studio.
Did 65 weddings (which nearly killed us all).
Left for 4 months in Bali & Japan with Lee.

living in Bali with Lee

These days, we are...

watching:

Queer Eye

Drinking:

whatever Lee is pouring

playing:

lots of funk and soul

Craving:

travel, always

loving:

working abroad

On the docket for 2024:

travel:

Bali, Vietnam, Italy

Focus:

balance and wellness

work:

creating digital guides

play:

salsa dancing together

learn:

to speak Italian

We are exacting, bold, imaginative, open, and thorough. We work hard, our standards are very high, and we pride ourselves on our dependability. We love what we do, and you'll feel it every step of the way.

Trend we love:

Trend we hate:

Best dance music:

Best Late Night Snack:

colour is back, baby!